GOUDMERK®

Your creative business- with clients on repeat.

Get stronger

Be hapier

Gain confidence

Feeling invisible

You're doing all the right things but still not making the impact you hoped for. It's a tough market out there, and we get it. Let's take a closer look at some of the challenges you might be facing:

You’re on the sales-call
struggle bus.

How do you say your price? How do you communicate your value? And even worse- how do you overcome clients’ biggest objections, like “you cost too much”, or that “you don’t have enough experience to take on this project.”

You’re on the sales-call
struggle bus.

How do you say your price? How do you communicate your value? And even worse- how do you overcome clients’ biggest objections, like “you cost too much”, or that “you don’t have enough experience to take on this project.”

You’re on the sales-call
struggle bus.

How do you say your price? How do you communicate your value? And even worse- how do you overcome clients’ biggest objections, like “you cost too much”, or that “you don’t have enough experience to take on this project.”

You’re on the sales-call
struggle bus.

How do you say your price? How do you communicate your value? And even worse- how do you overcome clients’ biggest objections, like “you cost too much”, or that “you don’t have enough experience to take on this project.”

MEET STEFAN

I’ve been exactly where you are.

Every roadblock under the sun—you name it—I’ve crossed paths with it. I’ve been there. I’ve felt stuck, too. But there’s one lesson I’ve learned that can prevent nearly every challenge. I’m eager to share it with you. Because of this one thing, I’ve been able to achieve:

Haal meer uit je business

Laat je concurrenten ver achter

Meer klanten, meer omzet

SOLUTION

Better clients,
better business.

Going from where you are now to where you want to be is as simple as building a roster of great clients. But it’s not easy. + VISUAL GROWTH POTENTIAL + INSPIRE

VISUAL PROCESS

BENEFITS

Benefits inc.

Whether you’re building a brand from the ground up or writing the next chapter of a success story, we’re just as invested as you are. So contact us to see how our expertise can boost your brand. +SHOW GROWTH STATS

Jouw succes start vandaag

You're doing all the right things but still not making the impact you hoped for. It's a tough market out there, and we get it. Let's take a closer look at some of the challenges you might be facing:

Indigo

€997

Of 10 termijnen van €99,70

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Vermiljoen

MEEST GEKOZEN

€1.297

Of 10 termijnen van €129,70

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Ultramarijn

€6.000

Of 10 termijnen van €600,00

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WAT WE DOEN

Deze merken durven groots te dromen.

Whether you’re building a brand from the ground up or writing the next chapter of a success story, we’re just as invested as you are. So contact us to see how our expertise can boost your brand.

AD STAR RATING

Voor iedereen die klaar is voor de volgende stap!

Vanaf dag één voelde de samenwerking met Stefan vertrouwd, wat resulteerde in hele fijne gesprekken met duidelijke resultaten. Door zijn grote kennis wist hij elke stap overzichtelijk te houden, waardoor ik nu het perfecte merk heb voor m'n bedrijf. Elke ondernemer die klaar is voor de volgende stap kan in mijn ogen niet om Stefan heen.

Barend Gerretsen

Bedrijfscoach & Psycholoog

Het overtrof onze verwachtingen.

We zijn ontzettend dankbaar voor het zeer gestructureerde proces. Niet normaal wat er allemaal bij de bouw van een merk komt kijken en toen het definitieve merk aan ons werd gepresenteerd, ging het onze verwachtingen te boven – en dat van onze klanten ook! Geweldig.

René Aarden

Aarden

Deskundige begeleiding

Stefan heeft heel deskundig voor ons een merkidentiteit en beeldmerk ontwikkeld. Het was heel plezierig om met Stefan te werken; duidelijke afspraken en wij werden goed begeleid in het proces.

Jan Rietsema

Beleef Dementie

Top werk geleverd.

Het was prettig om met Stefan samen te werken! Binnen enkele online sessies hadden we een mooi, professioneel ontwerp waar we trots op zijn. Stefan had goed door wat we willen uitstralen en heeft binnen onze strakke deadlines top werk geleverd.

Evelien Pleging

Social Enterprise NL

FAQ

Veelgestelde vragen

What is branding?

Branding is what sets your company and your products apart from other companies in your space. It lets people know who you are, what you stand for, and how you promise to make them feel.

Why is branding important?

Because a company without a brand is like a heart without a soul. On a practical level, without a brand, you’re putting yourself out there and just hoping people like what they see.   

How do you build a brand?

Building a brand isn’t the time for the quick and easy route. A half-assed brand just isn’t going to cut it. So when building your brand, make sure you put in the research: that means zeroing in on your target audience and competitors, picking your focus and personality, landing on a business name, writing the slogan, choosing the colors and font of the brand, and designing the logo. But trust us, it’s worth the effort.

How do you develop brand guidelines?

Without guardrails, your brand is likely to veer off the side of the road and land in a ditch. Brand guidelines keep your brand consistent and help it keep its quality. That might include blog posts (when to post), social media (what content is needed where and when), logo placement, email templates, color palettes… you get it. It may sound a little restrictive, but you’ll thank your brand guidelines when you’re not sending out a branded email in sixty-point Comic Sans.

How do you come up with a brand name?

A good brand name is memorable, unique, informative, and clever. It does a lot with a few letters. Here’s how to come up with a brand name suited for heavy lifting:

  • Get inspiration from mythology and literature.

    • Use acronyms. 

    • Create mashups.

    • Take a look at a map. Using a place name can give your brand a sense of culture.

    • Make it descriptive. 

    • Leverage nicknames. 

    • Tweak the spelling of an existing word.

    • Tell your story in a single word.

…and then Google your brilliant name to see if someone else has it first.

What is personal branding?

Your personal brand is the sum total of the choices you make about how you’re going to present and promote yourself. Same goes for your business’s brand. It’s a combination of your outward-facing experiences, skills, and personality.